Opinion: AI Is About to Empty Madison Avenue

Smart advertisements from Google, Meta, and Amazon sideline agencies and creative workers.

The corporate arms race for dominance in artificial intelligence is on. This year America’s large tech firms will spend about $400 billion on AI infrastructure. Nvidia CEO Jensen Huang estimated that $3 trillion to $4 trillion will be spent on AI infrastructure by the end of the decade.

Some predict that artificial general intelligence, a stage of development when AI can match or exceed the cognitive abilities of human beings, is only a few years away. The largest AI companies are vying to reach that milestone first—and reap unimaginable returns.