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  1. Directory
  2. Faculty
  3. James Hulbert

James Hulbert

R. C. Kopf Professor Emeritus of International Marketing
Marketing Division
Columbia Business School
Areas of Expertise
Marketing, Strategy
Contact
Office: Cub. 5M Uris
Phone: (212) 8547173
E-mail: [email protected]

Professor Hulbert teaches the elective Strategic Marketing Planning, serves as faculty director of the School’s executive education program on marketing management and is a consultant to major corporations around the world. His research studies strategy, planning and organization. He is working on a theory of marketing organization and the evolution of the brand management system and is also writing a book on integrated marketing to be published in 2001. Hulbert has published more than 70 articles and books on planning and strategy and has been a visiting professor in Wales, France, Brazil, Australia, England and Iran. 

Education
BSc, University of London, 1964; MBA, Oklahoma State, 1966; PhD, Washington University, 1970
Joined CBS
1969

All Activities

  • Research
  • Teaching
  • Awards and Honors
  • Press
  • CaseWorks
  • Journal articles
  • Working papers
  • Articles
  • Books
  • Chapters
Journal Article
Capon, Noel, Pierre Berthon, James Hulbert , and Leyland Pitt
. “Brand Custodianship: A New Primer for Senior Managers.”
European Management Journal
vol.
19
, (August 08, 2001):
215
-
27
.
Explore Further about Brand Custodianship: A New Primer for Senior Managers
Journal Article
Capon, Noel, D. Lei, John Farley, and James Hulbert
. “Corporate Diversification, Strategic Planning, and Performance in Large Multiproduct Firms.”
Journal of Strategic Marketing
vol.
2
, (January 01, 1994):
85
-
111
.
Explore Further about Corporate Diversification, Strategic Planning, and Performance in Large Multiproduct Firms
Download PDF on Corporate Diversification, Strategic Planning, and Performance in Large Multiproduct Firms
Journal Article
Capon, Noel, John Farley, and James Hulbert
. “Strategic Planning and Financial Performance: More Evidence.”
Journal of Management Studies
vol.
31
, (January 01, 1994):
105
-
10
.
Explore Further about Strategic Planning and Financial Performance: More Evidence
Download PDF on Strategic Planning and Financial Performance: More Evidence
Journal Article
Capon, Noel, John Farley, Donald Lehmann , and James Hulbert
. “Profiles of Product Innovators Among Large U.S. Manufacturers.”
Management Science
vol.
38
, (February 01, 1992):
157
-
69
.
Explore Further about Profiles of Product Innovators Among Large U.S. Manufacturers
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Journal Article
Capon, Noel, John Farley, James Hulbert , and D. Lei
. “In Search of Excellence Ten Years Later: Strategy and Organization Do Matter.”
Management Decision
vol.
29
, (January 01, 1991):
12
-
21
.
Explore Further about In Search of Excellence Ten Years Later: Strategy and Organization Do Matter
Journal Article
Capon, Noel, John Farley, James Hulbert , and Elizabeth Cooper-Martin
. “Corporate Diversity and Economic Performance: The Impact of Market Specialization.”
Strategic Management Journal
vol.
9
, (February 01, 1988):
61
-
74
.
Explore Further about Corporate Diversity and Economic Performance: The Impact of Market Specialization
Journal Article
Capon, Noel, Chris Christodolou, John Farley, and James Hulbert
. “A Comparative Analysis of the Strategy and Structure of United States and Australian Corporations.”
Journal of International Business Studies
vol.
18
, (January 01, 1987):
51
-
74
.
Explore Further about A Comparative Analysis of the Strategy and Structure of United States and Australian Corporations
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Journal Article
Capon, Noel and James Hulbert
. “The Integration of Forecasting and Strategic Planning.”
International Journal of Forecasting
vol.
1
, (January 01, 1985):
123
-
33
.
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Journal Article
Capon, Noel, Chris Christodolou, John Farley, and James Hulbert
. “A Comparison of Corporate Planning Practice in American and Australian Manufacturing Companies.”
Journal of International Business Studies
vol.
15
, (June 01, 1984):
41
-
54
.
Explore Further about A Comparison of Corporate Planning Practice in American and Australian Manufacturing Companies
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Journal Article
Capon, Noel, John Farley, and James Hulbert
. “International Diffusion of Corporate and Strategic Planning Practices.”
Columbia Journal of World Business
vol.
15
, (January 01, 1980):
5
-
13
.
Explore Further about International Diffusion of Corporate and Strategic Planning Practices
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Journal Article
Capon, Noel and James Hulbert
. “Decision Systems Analysis in Industrial Marketing.”
Industrial Marketing Management
vol.
4
, (January 01, 1975):
143
-
60
.
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Journal Article
Capon, Noel, John Farley, and James Hulbert
. “Pricing and Forecasting in an Oligopoly Firm.”
Journal of Management Studies
vol.
12
, (January 01, 1975):
133
-
56
.
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Journal Article
Capon, Noel and James Hulbert
. “The Sleeper Effect: An Awakening.”
Public Opinion Quarterly
vol.
37
, (January 01, 1973):
333
-
58
.
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Journal Article
Hulbert, James and Noel Capon
. “Interpersonal Communication in Marketing: An Overview.”
Journal of Marketing Research
vol.
9
, (February 01, 1972):
27
-
34
.
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Download PDF on Interpersonal Communication in Marketing: An Overview
Book
Capon, Noel and James Hulbert
. Managing Marketing in the 21st Century. 
Bronxville, NY
:
Wessex Press, Inc.
, 2012.
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Book
Capon, Noel, James Hulbert , and W. Burgers
. Marketing Management in the 21st Century. 
Shanghai
:
Shanghai People's Publishing House
, 2003.
Explore Further about Marketing Management in the 21st Century
Book
Capon, Noel and James Hulbert
. Marketing Management in the 21st Century. 
Saddle River, N.J.
:
Prentice Hall
, 2001.
Explore Further about Marketing Management in the 21st Century
Book
Capon, Noel, John Farley, and James Hulbert
. Corporate Strategic Planning. 
New York
:
Columbia University Press
, 1988.
Explore Further about Corporate Strategic Planning
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