James Hulbert
- R. C. Kopf Professor Emeritus of International Marketing
- Marketing Division
- Contact
- Office: Cub. 5M Uris
- Phone: (212) 8547173
- E-mail: [email protected]
Professor Hulbert teaches the elective Strategic Marketing Planning, serves as faculty director of the School’s executive education program on marketing management and is a consultant to major corporations around the world. His research studies strategy, planning and organization. He is working on a theory of marketing organization and the evolution of the brand management system and is also writing a book on integrated marketing to be published in 2001. Hulbert has published more than 70 articles and books on planning and strategy and has been a visiting professor in Wales, France, Brazil, Australia, England and Iran.
- Education
-
BSc, University of London, 1964; MBA, Oklahoma State, 1966; PhD, Washington University, 1970
- Joined CBS
- 1969
All Activities
Journal Article
.
“Brand Custodianship: A New Primer for Senior Managers.”
European Management Journal
vol.
19
,
(August 08, 2001):
215
-27
.
Journal Article
.
“Corporate Diversification, Strategic Planning, and Performance in Large Multiproduct Firms.”
Journal of Strategic Marketing
vol.
2
,
(January 01, 1994):
85
-111
.
Journal Article
.
“Strategic Planning and Financial Performance: More Evidence.”
Journal of Management Studies
vol.
31
,
(January 01, 1994):
105
-10
.
Journal Article
.
“Profiles of Product Innovators Among Large U.S. Manufacturers.”
Management Science
vol.
38
,
(February 01, 1992):
157
-69
.
Journal Article
.
“In Search of Excellence Ten Years Later: Strategy and Organization Do Matter.”
Management Decision
vol.
29
,
(January 01, 1991):
12
-21
.
Journal Article
.
“Corporate Diversity and Economic Performance: The Impact of Market Specialization.”
Strategic Management Journal
vol.
9
,
(February 01, 1988):
61
-74
.
Journal Article
.
“A Comparative Analysis of the Strategy and Structure of United States and Australian Corporations.”
Journal of International Business Studies
vol.
18
,
(January 01, 1987):
51
-74
.
Journal Article
.
“The Integration of Forecasting and Strategic Planning.”
International Journal of Forecasting
vol.
1
,
(January 01, 1985):
123
-33
.
Journal Article
.
“A Comparison of Corporate Planning Practice in American and Australian Manufacturing Companies.”
Journal of International Business Studies
vol.
15
,
(June 01, 1984):
41
-54
.
Journal Article
.
“International Diffusion of Corporate and Strategic Planning Practices.”
Columbia Journal of World Business
vol.
15
,
(January 01, 1980):
5
-13
.
Journal Article
.
“Decision Systems Analysis in Industrial Marketing.”
Industrial Marketing Management
vol.
4
,
(January 01, 1975):
143
-60
.
Journal Article
.
“Pricing and Forecasting in an Oligopoly Firm.”
Journal of Management Studies
vol.
12
,
(January 01, 1975):
133
-56
.
Journal Article
.
“The Sleeper Effect: An Awakening.”
Public Opinion Quarterly
vol.
37
,
(January 01, 1973):
333
-58
.
Journal Article
.
“Interpersonal Communication in Marketing: An Overview.”
Journal of Marketing Research
vol.
9
,
(February 01, 1972):
27
-34
.
Book
.
Managing Marketing in the 21st Century.
Bronxville, NY
:
Wessex Press, Inc.
,
2012.
Book
.
Marketing Management in the 21st Century.
Shanghai
:
Shanghai People's Publishing House
,
2003.
Book
.
Marketing Management in the 21st Century.
Saddle River, N.J.
:
Prentice Hall
,
2001.
Book
.
Corporate Strategic Planning.
New York
:
Columbia University Press
,
1988.
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