Authors Noel Capon and James Hulbert Format Book Publication Date January 1, 2001 Publisher Prentice Hall Full Citation Capon, Noel and James Hulbert . Marketing Management in the 21st Century. Saddle River, N.J.: Prentice Hall, 2001.
Full Citation Capon, Noel and James Hulbert . Marketing Management in the 21st Century. Saddle River, N.J.: Prentice Hall, 2001.