Authors Donald Lehmann and Katherine E. Jocz Format Book Publication Date January 1, 1997 Publisher Cambridge University Press Full Citation Lehmann, Donald and Katherine E. Jocz. Reflections on the Futures of Marketing. Cambridge, Mass.: Cambridge University Press, 1997.
Full Citation Lehmann, Donald and Katherine E. Jocz. Reflections on the Futures of Marketing. Cambridge, Mass.: Cambridge University Press, 1997.