Authors Donald Lehmann Format Journal Article Publication Date November 1, 2005 Journal Review of Marketing Research Full Citation Lehmann, Donald. “The Metrics Imperative: Making Marketing Matter.” Review of Marketing Research vol. 2, (November 01, 2005): 177-202.
Full Citation Lehmann, Donald. “The Metrics Imperative: Making Marketing Matter.” Review of Marketing Research vol. 2, (November 01, 2005): 177-202.