Authors Neil E. Beckwith and Donald Lehmann Format Journal Article Publication Date August 1, 1975 Full Citation Beckwith, Neil E. and Donald Lehmann . “The Importance of Halo Effects in Multi-Attribute Attitude Models.” (August 01, 1975).
Full Citation Beckwith, Neil E. and Donald Lehmann . “The Importance of Halo Effects in Multi-Attribute Attitude Models.” (August 01, 1975).