Authors Jacob Goldenberg, Donald Lehmann , Daniella Shidlovski, and Michal Master Barak Format Journal Article Publication Date May 21, 2012 Journal Marketing Science Institute Report No. 06-004 Full Citation Goldenberg, Jacob, Donald Lehmann , Daniella Shidlovski, and Michal Master Barak. “The Role of Expert versus Social Opinion Leaders in New Product Adoption.” Marketing Science Institute Report No. 06-004 (May 21, 2012).
Full Citation Goldenberg, Jacob, Donald Lehmann , Daniella Shidlovski, and Michal Master Barak. “The Role of Expert versus Social Opinion Leaders in New Product Adoption.” Marketing Science Institute Report No. 06-004 (May 21, 2012).