Authors Jacob Goldenberg, Donald Lehmann, Daniella Shidlovski, and Michal Master Barak Format Journal Article Publication Date May 21, 2012 Journal Marketing Science Institute Report No. 06-004 Full Citation Goldenberg, Jacob, Donald Lehmann, Daniella Shidlovski, and Michal Master Barak. “The Role of Expert versus Social Opinion Leaders in New Product Adoption.” Marketing Science Institute Report No. 06-004 (May 21, 2012).
Full Citation Goldenberg, Jacob, Donald Lehmann, Daniella Shidlovski, and Michal Master Barak. “The Role of Expert versus Social Opinion Leaders in New Product Adoption.” Marketing Science Institute Report No. 06-004 (May 21, 2012).