Authors T.T Oh, K.L. Keller, S.A. Neslin, D.J. Reibstein, and Donald Lehmann Format Journal Article Publication Date June 4, 2020 Full Citation Oh, T.T, K.L. Keller, S.A. Neslin, D.J. Reibstein, and Donald Lehmann . “The Past, Present, and Future of Brand Research.” (June 04, 2020).
Full Citation Oh, T.T, K.L. Keller, S.A. Neslin, D.J. Reibstein, and Donald Lehmann . “The Past, Present, and Future of Brand Research.” (June 04, 2020).