Authors Donald Lehmann , Terrance V. O'Brien, John U. Farley, and John A. Howard Format Journal Article Publication Date December 1, 1974 Full Citation Lehmann, Donald, Terrance V. O'Brien, John U. Farley, and John A. Howard. “Some Empirical Contributions to Buyer Behavior Theory.” (December 01, 1974).
Full Citation Lehmann, Donald, Terrance V. O'Brien, John U. Farley, and John A. Howard. “Some Empirical Contributions to Buyer Behavior Theory.” (December 01, 1974).