Authors John U. Farley, John A. Howard, and Donald Lehmann Format Journal Article Publication Date April 1, 1974 Full Citation Farley, John U., John A. Howard, and Donald Lehmann . “Evaluating Test Market Results: Buyer Behavior Analysis in Argentina.” (April 01, 1974).
Full Citation Farley, John U., John A. Howard, and Donald Lehmann . “Evaluating Test Market Results: Buyer Behavior Analysis in Argentina.” (April 01, 1974).