Authors Sarit Moldovan, Yael Steinhart, and Donald Lehmann Format Journal Article Publication Date August 1, 2019 Full Citation Moldovan, Sarit, Yael Steinhart, and Donald Lehmann . “Propagators, Creativity, and Informativeness: What Helps Ads Go Viral.” (August 01, 2019).
Full Citation Moldovan, Sarit, Yael Steinhart, and Donald Lehmann . “Propagators, Creativity, and Informativeness: What Helps Ads Go Viral.” (August 01, 2019).