Authors Oliver Heil, Donald Lehmann , and Stefan Stremersch Format Journal Article Publication Date June 1, 2010 Journal International Journal of Research in Marketing Full Citation Heil, Oliver, Donald Lehmann , and Stefan Stremersch. “Marketing competition in the 21st Century.” International Journal of Research in Marketing (June 01, 2010): 1161-1163.
Full Citation Heil, Oliver, Donald Lehmann , and Stefan Stremersch. “Marketing competition in the 21st Century.” International Journal of Research in Marketing (June 01, 2010): 1161-1163.