Authors Oliver Heil, Donald Lehmann, and Stefan Stremersch Format Journal Article Publication Date June 1, 2010 Journal International Journal of Research in Marketing Full Citation Heil, Oliver, Donald Lehmann, and Stefan Stremersch. “Marketing competition in the 21st Century.” International Journal of Research in Marketing (June 01, 2010): 1161-1163.
Full Citation Heil, Oliver, Donald Lehmann, and Stefan Stremersch. “Marketing competition in the 21st Century.” International Journal of Research in Marketing (June 01, 2010): 1161-1163.