Authors , Morris B. Holbrook and Donald Lehmann Format Journal Article Publication Date January 1, 1980 Journal Journal of Advertising Research Full Citation Holbrook, , Morris B. and Donald Lehmann . “Form versus Content in Predicting Starch Scores.” Journal of Advertising Research (January 01, 1980).
Full Citation Holbrook, , Morris B. and Donald Lehmann . “Form versus Content in Predicting Starch Scores.” Journal of Advertising Research (January 01, 1980).