Authors Wayne S. DeSarbo, J. Douglas Carroll, Donald Lehmann , and John O'Shaughnessy Format Journal Article Full Citation DeSarbo, Wayne S., J. Douglas Carroll, Donald Lehmann , and John O'Shaughnessy. “Three-Way Multivariate Conjoint Analysis.” (June 21, 2024).
Full Citation DeSarbo, Wayne S., J. Douglas Carroll, Donald Lehmann , and John O'Shaughnessy. “Three-Way Multivariate Conjoint Analysis.” (June 21, 2024).