Authors Donald Lehmann , Paul Berger, Naras Edchambadi, Morris George, Ross Rizley, and Rajkumar Vankatesan Format Journal Article Publication Date November 1, 2006 Journal Journal of Service Research Full Citation Lehmann, Donald, Paul Berger, Naras Edchambadi, Morris George, Ross Rizley, and Rajkumar Vankatesan. “From Customer Lifetime Value to Shareholder Value.” Journal of Service Research vol. 9, (November 01, 2006): 156-67.
Full Citation Lehmann, Donald, Paul Berger, Naras Edchambadi, Morris George, Ross Rizley, and Rajkumar Vankatesan. “From Customer Lifetime Value to Shareholder Value.” Journal of Service Research vol. 9, (November 01, 2006): 156-67.