Authors Donald Lehmann and Dina Mayzlin Format Chapter Publication Date January 1, 2007 Book Handbook of Advertising Full Citation Lehmann, Donald and Dina Mayzlin. “Communication and New Product Adoption,in Gerard Tellis and Tim Ambler, eds.” In Handbook of Advertising, 366-380. Thousand Oaks, CA: Sage Publications, 2007.
Full Citation Lehmann, Donald and Dina Mayzlin. “Communication and New Product Adoption,in Gerard Tellis and Tim Ambler, eds.” In Handbook of Advertising, 366-380. Thousand Oaks, CA: Sage Publications, 2007.