Authors Anita Luo, Donald Lehmann , and Scott Neslin Format Chapter Publication Date January 30, 2015 Book The Handbook of Customer Equity: Mastering the Art and Science of Customer Management Full Citation Luo, Anita, Donald Lehmann , and Scott Neslin. “Co-Managing Brand Equity and Customer Equity.” In The Handbook of Customer Equity: Mastering the Art and Science of Customer Management, 363-381. Northampton, MA: Edward Elgar Publishing, 2015.
Full Citation Luo, Anita, Donald Lehmann , and Scott Neslin. “Co-Managing Brand Equity and Customer Equity.” In The Handbook of Customer Equity: Mastering the Art and Science of Customer Management, 363-381. Northampton, MA: Edward Elgar Publishing, 2015.