Authors Donald Lehmann , Sunil Gupta, and Joel Steckel Format Book Publication Date January 1, 1998 Publisher Addison Wesley Full Citation Lehmann, Donald, Sunil Gupta, and Joel Steckel. Marketing Research. Reading, Mass.: Addison Wesley, 1998.
Full Citation Lehmann, Donald, Sunil Gupta, and Joel Steckel. Marketing Research. Reading, Mass.: Addison Wesley, 1998.