Authors Donald Lehmann , Scott Neslin, and Anita Luo Format Chapter Publication Date February 1, 2013 Book The Handbook of Customer Equity: Mastering the Art and Science of Customer Management Full Citation Lehmann, Donald, Scott Neslin, and Anita Luo. “Linking Customer Equity to Brand Equity.” In The Handbook of Customer Equity: Mastering the Art and Science of Customer Management, edited by V. Kumar and Denish Shah, 1-13. UK: Edward Elgar, 2013.
Full Citation Lehmann, Donald, Scott Neslin, and Anita Luo. “Linking Customer Equity to Brand Equity.” In The Handbook of Customer Equity: Mastering the Art and Science of Customer Management, edited by V. Kumar and Denish Shah, 1-13. UK: Edward Elgar, 2013.