Authors Donald Lehmann Format Chapter Publication Date August 1, 2016 Book Handbook of Marketing Analytics: Methods and Applications in Marketing Management Full Citation Lehmann, Donald. “Meta-Analysis in Marketing, in Natalie Mizik and Dominique M. Hanssens, eds.” In Handbook of Marketing Analytics: Methods and Applications in Marketing Management, 305-323. 2016.
Full Citation Lehmann, Donald. “Meta-Analysis in Marketing, in Natalie Mizik and Dominique M. Hanssens, eds.” In Handbook of Marketing Analytics: Methods and Applications in Marketing Management, 305-323. 2016.