Authors Joel Huber, John Lynch, Kim Corfman, Jack Feldman, Morris B. Holbrook, Donald Lehmann , Bertrand Munier, David Schkade, and Itamar Simonson Format Journal Article Publication Date July 1, 1997 Full Citation Huber, Joel, John Lynch, Kim Corfman, Jack Feldman, Morris B. Holbrook, Donald Lehmann , Bertrand Munier, David Schkade, and Itamar Simonson. “Thinking About Values in Prospect and Retrospect: Maximizing Experienced Utility.” (July 01, 1997).
Full Citation Huber, Joel, John Lynch, Kim Corfman, Jack Feldman, Morris B. Holbrook, Donald Lehmann , Bertrand Munier, David Schkade, and Itamar Simonson. “Thinking About Values in Prospect and Retrospect: Maximizing Experienced Utility.” (July 01, 1997).