Full Citation
.
“The Brand Personality Component of Brand Goodwill: Some Antecedents and Consequences, in David A. Aaker and Alexander L. Biel eds.”
In
The Brand Personality Component of Brand Goodwill: Some Antecedents and Consequences
,
83
-96
.
Hillside, NJ
:
Lawrence Erlbaum Associates, Inc.
,
2013.