The Brand Personality Component of Brand Goodwill: Some Antecedents and Consequences, in David A. Aaker and Alexander L. Biel eds.

Authors: Rajeev Batra, Donald Lehmann , and Dipinder Singh

Format: Chapter

Publication Date: October 31, 2013

Book: The Brand Personality Component of Brand Goodwill: Some Antecedents and Consequences

Full Citation

Batra, Rajeev, Donald Lehmann , and Dipinder Singh

. “The Brand Personality Component of Brand Goodwill: Some Antecedents and Consequences, in David A. Aaker and Alexander L. Biel eds.” In

The Brand Personality Component of Brand Goodwill: Some Antecedents and Consequences

,

83

-

96

.

Hillside, NJ

:

Lawrence Erlbaum Associates, Inc.

, 2013.