Authors Morris B. Holbrook, Donald Lehmann , and John O'Shaughnessy Format Journal Article Publication Date August 1, 1986 Full Citation Holbrook, Morris B., Donald Lehmann , and John O'Shaughnessy. “Using versus Choosing: The Relationship of the Consumption Experience to Reasons for Purchasing.” (August 01, 1986).
Full Citation Holbrook, Morris B., Donald Lehmann , and John O'Shaughnessy. “Using versus Choosing: The Relationship of the Consumption Experience to Reasons for Purchasing.” (August 01, 1986).