Michel Tuan Pham

Michel Tuan Pham
Kravis Professor of Business
Marketing Division
Decisionmaking & Negotiations Faculty
Research Director
Center on Global Brand Leadership
Areas of Expertise
  • Decision Making & Negotiations
  • Marketing
  • Strategy
922 Kravis
(212) 8543472
(212) 8547647

Professor Pham’s business expertise covers the areas of marketing strategy and management, branding, customer and consumer psychology, trademark psychology, marketing communication, and executive decision making. His most recent research focuses on the role of feelings, emotions and motivation in consumers’ and managers’ judgments and decisions. His numerous publications are widely cited and have appeared in many leading scholarly journals including the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Consumer Psychology, International Journal of Research in Marketing, Psychological Science, Organizational Behavior and Human Decision Processes, Personality and Social Psychology Review, and the Review of General Psychology. He is a past President and Fellow of the Society for Consumer Psychology, the leading professional organization for the advancement of the psychological science of the consumer. He teaches in the MBA, EMBA, PhD and Executive Education Programs and is Research Director of the Center on Global Brand Leadership and co-faculty director of the Brand Leadership Program for business executives.

Licentiate in Applied Economics, Catholic University of Louvain-Mons, Belgium, 1987; MA, University of Florida, 1992; PhD, 1994
Joined CBS

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