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Eric Johnson

Eric Johnson
Norman Eig Professor of Business
Marketing Division
Director
Center for the Decision Sciences
Fellow
Association for Psychological Science
Areas of Expertise
Climate Consumer Behavior Decision Making & Negotiations Marketing
Contact
Office: 727 Kravis
Phone: (212) 8545068
E-mail: [email protected]
Links
Curriculum Vitae

Eric Johnson is a faculty member at the Columbia Business School at Columbia University where he is the inaugural holder of the Norman Eig Chair of Business, and Director of the Center for Decision Sciences. His research examines the interface between Behavioral Decision Research, Economics and the decisions made by consumers, managers, and their implications for public policy, markets and marketing. Among other topics, Johnson has explored how the way options are presented to decision-makers affect their choices in areas such as organ donation, the choice of environmentally friendly products, and investments. Prof. Johnson’s research and comments have appeared in The New York Times, The Wall Street Journal, Money, Discover, Business Week and The Financial Times, and on The CBS Evening News and National Public Radio. His research has been published in the Science, Psychological Review, Psychological Science, Nature Neuroscience, Harvard Business Review, the Journal of Economic Theory, and many other consumer, economic, marketing and psychology journals. He has co-authored two books: Decision Research: A Field Guide, published by Sage Publications and The Adaptive Decision-Maker published by Cambridge University Press, and is currently working on a book on choice architecture. After graduation from Rutgers University, he received his M.S. and PhD. in Psychology from Carnegie-Mellon University, and was a National Science Foundation postdoctoral fellow at Stanford.

He previously has taught at Carnegie Mellon, was a visiting professor at the Sloan School at MIT, was the inaugural holder of the David W. Hauck Chair in Marketing, and a Professor of Operations and Information Management and Psychology at the University of Pennsylvania. The National Science Foundation, The National Institutes of Health, The Alfred P. Sloan and Russell Sage Foundations, and the Office of Naval Research have supported his research. He was awarded the Distinguished Scientific Contribution Award from the Society for Consumer Psychology, and named a Fellow by the Association for Consumer Research, was awarded an honorary doctorate in Economics from the University of St. Gallen, and is a Fellow of the TIAA-CREF Institute Fellow and the Association for Psychological Science. According to the Institute for Scientific Information, he is one of the most highly cited scholars in Business and Economics. He has been an Associate Editor of the Journal of Consumer Psychology, and is a member of several editorial boards as well as the Senior Editor for Decision Sciences at Behavioral Science and Policy and an Editor at Frontiers in Decision Neuroscience.

Education
BA, Rutgers, 1976; MS, Carnegie Mellon, 1978; PhD, 1980
Joined CBS
1999

All Activities

  • Research
  • Teaching
  • Awards and Honors
  • Press
  • Journal articles
  • Working papers
  • Articles
  • Books
  • Chapters
Type
Journal Article
Li, Ye, Antonia Krefeld-Schwalb, Daniel Wall, Olivier Toubia, Eric Johnson, and Daniel Bartels
. “The More You Ask, the Less You Get: When Additional Questions Hurt External Validity.”
Journal of Marketing Research
vol.
59
, no.
5
(October 01, 2022):
963
-
982
.
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Type
Journal Article
Aczel, B., B. Szaszi, A. Sarafoglou, Z. Kekecs, D. Benjamin, and Eric Johnson
. “A Consensus-Based Transparency Checklist.”
Nature Human Behavior
vol.
4
, (January 01, 2020):
1
-
8
.
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Type
Journal Article
Johnson, Eric, Stephan Meier, and Olivier Toubia
. “What's the Catch? Suspicion in Bank Motives and Sluggish Refinancing.”
The Review of Financial Studies
vol.
32
, (January 01, 2019):
467
-
495
.
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Type
Journal Article
Johnson, Eric, Stephan Meier, and Olivier Toubia
. “What’s the Catch? Suspicion of Bank Motives and Sluggish Refinancing.”
The Review of Financial Studies
vol.
32
, no.
2
(January 01, 2019):
467
-
495
.
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Type
Journal Article
Meier, Stephan, Brigitte Madrian, Hal Hershfield, Abigail Sussman, Saurabh Bhargava, Jeremy Burke, Scott Huettel, Julian Jamison, Eric Johnson, John Lynch, Scott Rick, and Suzanne Shu
. “Behaviorally Informed Policies for Household Financial Decisionmaking.”
Behavioral Science & Policy
vol.
3
, (January 01, 2017):
27
-
40
.
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Type
Journal Article
Greenleaf, Eric, Eric Johnson, V. Morwitz, and Edith Shalev
. “The price does not include additional taxes, fees, and surcharges: A review of research on partitioned pricing.”
Journal of Consumer Psychology
vol.
26
, (January 01, 2016):
105
-
124
.
Read More about The price does not include additional taxes, fees, and surcharges: A review of research on partitioned pricing
Type
Journal Article
Shealy, Tripp, Leidy Klotz, Elke Weber, and Eric Johnson
. “Using Framing Effects to Inform More Sustainable Infrastructure Design Decisions.”
Journal of Construction Engineering and Management
vol.
142
, (January 01, 2016):
04016037
.
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Type
Journal Article
Greenleaf, Eric, Eric Johnson, Vicki Morwitz, and Edith Shalev
. “The Price Does Not Include Additional Taxes, Fees, and Surcharges: A Review of Research on Partitioned Pricing.”
Journal of Consumer Psychology
vol.
26
, (January 01, 2016):
105
-
124
.
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Type
Journal Article
Appelt, Kirstin, Melissa Knoll, Eric Johnson, and Jonathan Westfall
. “Time to Retire: Why Americans Claim Benefits Early and How to Encourage Them to Delay.”
Behavioral Science and Policy
vol.
1
, (January 01, 2015):
53
-
62
.
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Type
Journal Article
Ubel, Peter, David Comerford, and Eric Johnson
. “Healthcare.gov 3.0 — Behavioral Economics and Insurance Exchanges.”
New England Journal of Medicine
vol.
372
, (January 01, 2015):
695
-
698
.
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Type
Journal Article
Johnson, Eric
. “Connecting cognition and consumer choice.”
Cognition
vol.
135
, (January 01, 2015):
47
-
51
.
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Type
Journal Article
Zaval, Lisa, Elizabeth Keenan, Eric Johnson, and Elke Weber
. “How warm days increase belief in global warming.”
Nature Climate Change
vol.
4
, (February 01, 2014):
143
-
147
.
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Type
Journal Article
Li, Ye, A. Zeynap Enkavi, Lisa Zaval, Elke Weber, and Eric Johnson
. “Sound credit scores and financial decisions despite cognitive aging.”
<a href="http://www.pnas.org/content/112/1/65.full?tab=author-info">Proceedings of the National Academy of Sciences</a>
vol.
112
, (January 01, 2014):
65
-
69
.
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Type
Journal Article
Zaval, Lisa, Elizabeth Keenan, Eric Johnson, and Elke Weber
. “How warm days increase belief in global warming.”
Nature Climate Change
vol.
4
, (January 01, 2014):
143
-
147
.
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Type
Journal Article
Li, Ye, M. Baldassi, Eric Johnson, and Elke Weber
. “Complementary Cognitive Capabilities, Economic Decision-Making, and Aging.”
Psychology and Aging
vol.
28
, (September 01, 2013):
595
-
613
.
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Type
Journal Article
Payne, John W., N Sagara, Suzanne B. Shu, Kirstin Appelt, and Eric Johnson
. “Life Expectancy as a Constructed Belief: Evidence of a Live-To or Die-By Framing Effect.”
Journal of Risk and Uncertainty
vol.
46
, (February 01, 2013):
27
-
50
.
Read More about Life Expectancy as a Constructed Belief: Evidence of a Live-To or Die-By Framing Effect
Type
Journal Article
Toubia, Olivier, Eric Johnson, Theodoros Evgeniou, and Philippe Delquie
. “Dynamic Experiments for Estimating Preferences: An Adaptive Method of Eliciting Time and Risk Parameters.”
Management Science
vol.
59
, (January 01, 2013):
613
-
640
.
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Type
Journal Article
Johnson, Eric
. “Choice theories: What are they good for?”
Journal of Consumer Psychology
vol.
23
, (January 01, 2013):
154
-
157
.
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Type
Journal Article
Johnson, Eric, Suzanne B. Shu, Benedict G. C. Dellaert, Craig Fox, Daniel Goldstein, Gerald H&auml;ubl, Richard Larrick, John W. Payne, Ellen Peters, and David Schkade
. “Beyond Nudges: Tools of a Choice Architecture.”
Marketing Letters
vol.
23
, (January 01, 2012):
487
-
504
.
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Type
Journal Article
Smith, C, Daniel Goldstein, and Eric Johnson
. “Choice without Awareness: Ethical and Policy Implications of Defaults.”
Journal of Public Policy & Marketing
vol.
32
, (January 01, 2012):
159
-
172
.
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Type
Journal Article
Johnson, Eric, Isaac Dinner, Daniel Goldstein, and Kaiya Liu
. “Partitioning Default Effects: Why People Choose Not to Choose.”
Journal of Experimental Psychology: Applied
vol.
17
, (December 01, 2011):
332
-
341
.
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Type
Journal Article
Li, Ye, Eric Johnson, and Lisa Zaval
. “Local Warming: Daily temperature changes influences belief in global warming.”
Psychological Science
vol.
22
, (April 01, 2011):
454
-
459
.
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Type
Journal Article
Willemsen, M., Ulf B&ouml;ckenholt, and Eric Johnson
. “Choice by value encoding and value construction: Processes of loss aversion.”
Journal of Experimental Psychology: General
vol.
140
, (January 01, 2011):
303
-
324
.
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Type
Journal Article
Weber, Elke and Eric Johnson
. “Query Theory: Knowing What We Want by Arguing with Ourselves.”
Behavioral and Brain Sciences
vol.
34
, (January 01, 2011):
91
-
92
.
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Type
Journal Article
Figner, Bernd, Daria Knoch, Eric Johnson, Amy R. Krosch, Sarah H. Lisanby, Ernst Fehr, and Elke Weber
. “Lateral prefrontal cortex and self-control in intertemporal choice.”
Nature Neuroscience
vol.
13
, (January 01, 2010):
538
-
539
.
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Type
Journal Article
Hardisty, D., Eric Johnson, and Elke Weber
. “A Dirty Word or a Dirty World? Attribute Framing, Political Affiliation, and Query Theory.”
Psychological Science
vol.
21
, (January 01, 2010):
86
-
92
.
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Type
Journal Article
Jarnebrant, Peter, Olivier Toubia, and Eric Johnson
. “The Silver Lining Effect: Formal Analysis and Experiments.”
Management Science
vol.
55
, (November 01, 2009):
1832
-
1841
.
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Type
Journal Article
Johnson, Eric and Elke Weber
. “Mindful Judgment and Decision Making.”
Annual Review of Psychology
vol.
60
, (January 01, 2009):
53
-
85
.
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Type
Journal Article
Johnson, Eric
. “Process Models Deserve Process Data: Comment on Brandstatter, Gigerenzer, and Hertwig (2006).”
Psychological Review
vol.
115
, (January 01, 2008):
263
-
272
.
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Type
Journal Article
Goldstein, Daniel, Eric Johnson, and William Sharpe
. “Choosing Outcomes Versus Choosing Products: Consumer-Focused Retirement Investment Advice.”
Journal of Consumer Research
vol.
35
, (January 01, 2008):
440
-
456
.
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Type
Journal Article
Johnson, Eric
. “Postscript: Rejoinder to Brandstatter, Gigerenzer, and Hertwig.”
Psychological Review
vol.
115
, (January 01, 2008):
272
-
273
.
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Type
Journal Article
Johnson, Eric
. “Man, My Brain Is Tired: Linking Depletion and Cognitive Effort in Choice.”
Journal of Consumer Psychology
vol.
18
, (January 01, 2008):
14
-
16
.
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Type
Journal Article
Weber, Elke, Eric Johnson, Kerry Milch, Hannah Chang, Jeff Brodscholl, and Daniel Goldstein
. “Asymmetric Discounting in Intertemporal Choice: A Query-Theory Account.”
Psychological Science
vol.
18
, (June 01, 2007):
516
-
523
.
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Type
Journal Article
Johnson, Eric, G. Haeuble, and Anat Keinan
. “Aspects of Endowment: A Query Theory of Loss Aversion.”
Journal of Experimental Psychology-Learning Memory and Cognition
vol.
33
, (January 01, 2007):
461
-
474
.
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Type
Journal Article
Johnson, Eric
. “Things That Go Bump in the Mind: How Behavioral Economics Could Invigorate Marketing.”
Journal of Marketing Research
vol.
43
, (August 01, 2006):
337
-
340
.
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Type
Journal Article
Buchan, Nancy, Rachel Croson, and Eric Johnson
. “Let's get personal: An international examination of the influence of communication, culture and social distance on other regarding preferences.”
Journal of Economics and Behavior in Organizations
vol.
60
, (July 01, 2006):
373
-
398
.
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Type
Journal Article
Buchan, Nancy, Eric Johnson, and Rachel Croson
. “Let's Get Personal: An International Examination of the Influence of Communication, Culture and Social Distance on Other Regarding Preferences.”
Journal of Economic Behavior and Organization
vol.
60
, (July 01, 2006):
373
-
398
.
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Type
Journal Article
Bellman, Steve, Eric Johnson, Gerald Lohse, and Naomi Mandel
. “Designing Marketplaces of the Artificial with Consumers in Mind: Four Approaches to Understanding Consumer Behavior in Electronic Environments.”
Journal of Interactive Marketing
vol.
20
, (January 01, 2006):
21
-
33
.
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Type
Journal Article
Johnson, Eric, Mary Steffel, and Daniel Goldstein
. “Making Better Decisions: From Measuring to Constructing Preferences.”
Health Psychology
vol.
24
, (July 01, 2005):
S17-S22
.
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Type
Journal Article
Johnson, Eric
. “Defaults and Donation Decisions.”
Transplantation
vol.
78
, (May 23, 2004):
1713
-
1716
.
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Type
Journal Article
Johnson, Eric, Wendy Moe, Peter Fader, Steve Bellman, and Gerald Lohse
. “On the Depth and Dynamics of Online Search Behavior.”
Management Science
vol.
50
, (May 01, 2004):
299
-
308
.
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Type
Journal Article
Buchan, Nancy, Rachel Croson, and Eric Johnson
. “When Do Fair Beliefs Influence Bargaining Behavior? Experimental Bargaining in Japan and the United States.”
Journal of Consumer Research
vol.
31
, (January 01, 2004):
181
-
90
.
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Type
Journal Article
Bellman, Steve, Eric Johnson, Stephen Kobrin, and Gerald Lohse
. “International Differences in Information Privacy Concerns: A Global Survey of Consumers.”
Information Society
vol.
20
, (January 01, 2004):
313
-
24
.
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Type
Journal Article
Johnson, Eric
. “Rediscovering Risk.”
Journal of Public Policy and Marketing
vol.
23
, (January 01, 2004):
2
-
6
.
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Type
Journal Article
Johnson, Eric, Steve Bellman, and Gerald Lohse
. “Cognitive Lock-In and the Power Law of Practice.”
Journal of Marketing
vol.
67
, (January 01, 2003):
62
-
75
.
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Type
Journal Article
Johnson, Eric and Daniel Goldstein
. “Do Defaults Save Lives?”
Science
vol.
302
, (January 01, 2003):
1338
-
39
.
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Type
Journal Article
Mandel, Naomi and Eric Johnson
. “When Web Pages Influence Choice: Effects of Visual Primes on Experts and Novices.”
Journal of Consumer Research
vol.
29
, (January 01, 2002):
235
-
45
.
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Type
Journal Article
Johnson, Eric, C. Camerer, Sankar Sen, and T. Rymon
. “Detecting Failures of Backward Induction: Monitoring Information Search in Sequential Bargaining.”
Journal of Economic Theory
vol.
104
, (January 01, 2002):
16
-
47
.
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Type
Journal Article
Johnson, Eric
. “Digitizing Consumer Research.”
Journal of Consumer Research
vol.
28
, (September 01, 2001):
331
-
36
.
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Type
Journal Article
Bellman, Steve, Eric Johnson, and Gerald Lohse
. “To Opt-In or Opt-Out: That Depends on the Question.”
Communications of the ACM
vol.
44
, (January 01, 2001):
25
-
27
.
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Type
Journal Article
Lohse, Gerald, Steve Bellman, and Eric Johnson
. “Consumer Buying Behavior on the Internet: Findings from Panel Data.”
Journal of Interactive Marketing
vol.
14
, (January 01, 2000):
15
-
29
.
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Type
Journal Article
West, P., Dan Ariely, Steve Bellman, Eric Bradlow, Joel Huber, Eric Johnson, B. Khan, John Little, and David Schkade
. “Agents to the Rescue?”
Marketing Letters
vol.
10
, (August 01, 1999):
285
-
301
.
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Type
Journal Article
Chapman, G. and Eric Johnson
. “Anchoring, Confirmatory Search, and the Construction of Values.”
Organizational Behavior and Human Decision Processes
vol.
79
, (January 01, 1999):
115
-
53
.
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Type
Journal Article
Morwitz, V., Eric Greenleaf, and Eric Johnson
. “Divide and Prosper: Why Firms Divide Prices Instead of Charging a Single Price.”
Journal of Marketing Research
vol.
35
, (January 01, 1998):
453
-
63
.
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Type
Journal Article
Winer, Russell, J. Deighton, Eric Johnson, B. Mellers, V. Morwitz, T. O'Guinn, A. Rangaswamy, and Alan Sawyer
. “Choice in Computer-Mediated Environments.”
Marketing Letters
vol.
8
, (July 01, 1997):
287
-
96
.
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Type
Journal Article
Lohse, Gerald and Eric Johnson
. “A Comparison of Two Process Tracing Methods for Choice Tasks.”
Organizational Behavior and Human Decision Processes
vol.
68
, (January 01, 1997):
28
-
34
.
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Type
Journal Article
Sen, Sankar and Eric Johnson
. “Mere-Possession Effects Without Possession in Consumer Choice.”
Journal of Consumer Research
vol.
24
, (January 01, 1997):
105
-
77
.
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Type
Journal Article
Johnson, Eric, John van Rossen, Bruce G. S. Hardie, and P. Anderson
. “Watching Customers Decide: Process Measures Add Insights to Choice Modeling Experiments.”
Marketing Research
vol.
9
, (January 01, 1997):
32
-
38
.
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Type
Journal Article
van Rossen, John and Eric Johnson
. “Empirical Generalizations in the Modeling of Consumer Choice.”
Marketing Science
vol.
14
, (January 01, 1995):
G180
-
9
.
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Type
Journal Article
Chapman, G. and Eric Johnson
. “Preference Reversals in Monetary and Life Expectancy Evaluations.”
Organizational Behavior and Human Decision Processes
vol.
62
, (January 01, 1995):
300
-
17
.
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Type
Journal Article
Johnson, Eric, J. Hershey, J. Meszaros, and Howard Kunreuther
. “Framing, Probability Distortions, and Insurance Decisions.”
Journal of Risk and Uncertainty
vol.
7
, (August 01, 1993):
35
-
51
.
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Type
Journal Article
Bettman, James, Eric Johnson, M. F. Luce, and John W. Payne
. “Correlation, Conflict, and Choice.”
Journal of Experimental Psychology: Learning, Memory, and Cognition
vol.
19
, (January 01, 1993):
931
-
51
.
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Type
Journal Article
Hardie, Bruce G. S., Eric Johnson, and Peter Fader
. “Reference Dependence, Loss Aversion, and Brand Choice.”
Marketing Science
vol.
12
, (January 01, 1993):
378
-
94
.
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Type
Journal Article
Morwitz, V., Eric Johnson, and D. Schmittlein
. “Does Measuring Intent Change Behavior?”
Journal of Consumer Research
vol.
20
, (January 01, 1993):
46
-
61
.
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Type
Journal Article
Payne, John W., James Bettman, Eloise Coupey, and Eric Johnson
. “A Constructive Process View of Decision Making: Multiple Strategies in Judgment and Choice.”
Acta Psychologica
vol.
80
, (January 01, 1992):
107
-
41
.
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Type
Journal Article
Payne, John W., James Bettman, and Eric Johnson
. “Behavioral Decision Research: A Constructive Processing Perspective.”
Annual Review of Psychology
vol.
43
, (January 01, 1992):
87
-
131
.
Read More about Behavioral Decision Research: A Constructive Processing Perspective
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Type
Journal Article
Thaler, R. and Eric Johnson
. “Gambling with the House Money and Trying to Break Even: The Effects of Prior Outcomes on Risky Choice.”
Management Science
vol.
36
, (January 01, 1990):
643
-
60
.
Read More about Gambling with the House Money and Trying to Break Even: The Effects of Prior Outcomes on Risky Choice
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Type
Journal Article
Johnson, Eric, John van Rossen, and S. Ghose
. “When Choice Models Fail: Compensatory Representations in Negatively-Correlated Environments.”
Journal of Marketing Research
vol.
26
, (January 01, 1989):
255
-
70
.
Read More about When Choice Models Fail: Compensatory Representations in Negatively-Correlated Environments
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Type
Journal Article
Schkade, David and Eric Johnson
. “Cognitive Processes in Preference Reversals.”
Organizational Behavior and Human Decision Processes
vol.
44
, (January 01, 1989):
203
-
31
.
Read More about Cognitive Processes in Preference Reversals
Type
Journal Article
van Rossen, John and Eric Johnson
. “Information Overload and the Nonrobustness of Linear Models: A Comment on Keller and Staelin.”
Journal of Consumer Research
vol.
15
, (January 01, 1989):
498
-
503
.
Read More about Information Overload and the Nonrobustness of Linear Models: A Comment on Keller and Staelin
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Type
Journal Article
Johnson, Eric and David Schkade
. “Bias in Utility Assessments: Further Evidence and Explanations.”
Management Science
vol.
35
, (January 01, 1989):
406
-
24
.
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Type
Journal Article
Johnson, Eric
. “Adaptive Strategy Selection in Decision Making.”
Journal of Experimental Psychology: Learning, Memory, and Cognition
vol.
14
, (July 01, 1988):
534
-
52
.
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Type
Journal Article
Johnson, Eric, John W. Payne, and James Bettman
. “Information Displays and Preference Reversals.”
Organizational Behavior and Human Decision Processes
vol.
42
, (January 01, 1988):
121
.
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Type
Journal Article
Johnson, Eric and John W. Payne
. “Effort and Accuracy in Choice.”
Management Science
vol.
31
, (January 01, 1985):
395
-
414
.
Read More about Effort and Accuracy in Choice
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Type
Journal Article
Johnson, Eric and R. J. Meyer
. “Compensatory Choice Models of Noncompensatory Processes: The Effect of Varying Context.”
Journal of Consumer Research
vol.
11
, (January 01, 1984):
528
-
41
.
Read More about Compensatory Choice Models of Noncompensatory Processes: The Effect of Varying Context
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Type
Journal Article
Johnson, Eric and J. E. Russo
. “Product Familiarity and Learning New Information.”
Journal of Consumer Research
vol.
11
, (January 01, 1984):
542
-
50
.
Read More about Product Familiarity and Learning New Information
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Type
Working Paper
Gachter, S., A. Herrmann, and Eric Johnson
. Measuring individual-level loss aversion using simple experiments. January 01, 2014.
Read More about Measuring individual-level loss aversion using simple experiments
Type
Working Paper
Figner, Bernd, Elke Weber, J. Steffener, Amy R. Krosch, T. Wager, and Eric Johnson
. Framing the future first: Brain mechanisms that increase patience in intertemporal choice. February 09, 2011.
Read More about Framing the future first: Brain mechanisms that increase patience in intertemporal choice
Type
Working Paper
Weber, Elke, Eric Johnson, S. Nair, and S. Czaja
. Comparison of web-based vs. in-person cognitive function tests of younger and older adults. February 09, 2011.
Read More about Comparison of web-based vs. in-person cognitive function tests of younger and older adults
Type
Working Paper
Johnson, Eric and Elke Weber
. Should seniors be in charge? Decision-making over the lifespan. February 09, 2011.
Read More about Should seniors be in charge? Decision-making over the lifespan
Type
Working Paper
Goldstein, Daniel, Eric Johnson, and William Sharpe
. Distribution Builder: A Tool for Measuring Preferences for Investment Risk. December 01, 2010.
Read More about Distribution Builder: A Tool for Measuring Preferences for Investment Risk
Type
Working Paper
Johnson, Eric, S. Gaechter, and A. Herrmann
. Mediators of Loss Aversion. December 01, 2010.
Read More about Mediators of Loss Aversion
Type
Working Paper
Johnson, Eric, Bruce G. S. Hardie, R. J. Meyer, and John Walsh
. Observing Unobserved Heterogeneity: Using Process Data to Enhance Choice Models. December 01, 2010.
Read More about Observing Unobserved Heterogeneity: Using Process Data to Enhance Choice Models
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Type
Working Paper
Heitmann, Mark, Eric Johnson, and Andreas Herrmann
. Pricing Add-Ons as Totals: How Changing Price Display Can Influence Consumer Choice. November 01, 2010.
Read More about Pricing Add-Ons as Totals: How Changing Price Display Can Influence Consumer Choice
Type
Working Paper
Toubia, Olivier, Eric Johnson, Theodoros Evgeniou, and Philippe Delquie
. Estimation of Risk and Time Preferences: Response Error, Heterogeneity, Adaptive Questionnaires, and Experiment Evidence from Mortgagers. July 30, 2010.
Read More about Estimation of Risk and Time Preferences: Response Error, Heterogeneity, Adaptive Questionnaires, and Experiment Evidence from Mortgagers
Type
Working Paper
Adams, Marjorie, Eric Johnson, and Deborah Mitchell
. Your Preferences May be Hazardous to Your Wealth: How False Consensus and Overconfidence Influence Judgments of Product Success. January 01, 1995.
Read More about Your Preferences May be Hazardous to Your Wealth: How False Consensus and Overconfidence Influence Judgments of Product Success
Type
Newspaper/Magazine Article
Johnson, Eric, Ran Hassin, Tom Baker, Allison Bajger, and Galen Treuer
. “Can Consumers Make Affordable Care Affordable? The Value of Choice Architecture.”
PLOS ONE
. January 01, 2013.
Read More about Can Consumers Make Affordable Care Affordable? The Value of Choice Architecture
Type
Book
Johnson, Eric, James Bettman, and John W. Payne
. The Adaptive Decision Maker. 
Cambridge, England
:
Cambridge University Press
, 1993.
Read More about The Adaptive Decision Maker
Type
Book
Johnson, Eric and J. S. Carroll
. Decision Research: A Field Guide. 
London, England
:
SAGE
, 1990.
Read More about Decision Research: A Field Guide
Type
Chapter
Johnson, Eric and R. Ratcliff
. “Computational and Process Models of Decision Making in Psychology and Behavioral Economics.” In
Neuroeconomics: Decision Making and the Brain
, edited by
P. W. Glimcher & E. Fehr
,
35
-
47
.
London
:
Academic Press
, 2013.
Read More about Computational and Process Models of Decision Making in Psychology and Behavioral Economics
Type
Chapter
Johnson, Eric, Christian Keysers, Robert Boyd, Jonathan Cohen, Merlin Donald, Werner G&uuml;th, Robert Kurzban, Lael J. Schooler, Jonathan Schooler, Elizabeth Spelke, and Julia Trommersh&#228;user
. “Explicit and Implicit Strategies in Decision Making.” In
Better Than Conscious? Decision Making, the Human Mind, and Implications for Institutions
, edited by
Christoph Engel and Wolf Singer
,
225
-
258
.
MA
:
MIT Press
, 2008.
Read More about Explicit and Implicit Strategies in Decision Making
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Type
Chapter
Weber, Elke and Eric Johnson
. “Decisions under Uncertainty: Psychological, Economic, and Neuroeconomic Explanations of Risk Preference.” In
Neuroeconomics: Decision Making and the Brain
, edited by
Paul Glimcher, Ernst Fehr, Colin Camerer, and Russell Alan Poldrack
,
127
-
144
.
London
:
Academic Press
, 2008.
Read More about Decisions under Uncertainty: Psychological, Economic, and Neuroeconomic Explanations of Risk Preference
Type
Chapter
Johnson, Eric, Michel Tuan Pham, and Gita Johar
. “Consumer Behavior and Marketing.” In
Social Psychology: Handbook of Basic Principles
, edited by
Arie Kruglanski and E. Tory Higgins
,
New York
:
Guilford
, 2007.
Read More about Consumer Behavior and Marketing
Type
Chapter
Weber, Elke and Eric Johnson
. “Constructing Preferences From Memory.” In
The Construction of Preference
, edited by
Sarah Lichtenstein and Paul Slovic
,
397
-
410
.
New York
:
Cambridge University Press
, 2006.
Read More about Constructing Preferences From Memory
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Type
Chapter
Buchan, Nancy, Rachel Croson, Eric Johnson, and George Wu
. “Gain and Loss Ultimatums.” In
Advances in Applied Microeconomics, Volume 13: Experimental and Behavioral Economics
, edited by
John Morgan
,
1
-
24
.
Amsterdam
:
Elsevier
, 2005.
Read More about Gain and Loss Ultimatums
Type
Chapter
Camerer, C. and Eric Johnson
. “Thinking About Attention in Games: Backward and Forward Induction.” In
The Psychology of Economic Decisions
, edited by
I. Brocas and J. Carillo
,
111
-
129
.
New York
:
Oxford University Press
, 2003.
Read More about Thinking About Attention in Games: Backward and Forward Induction
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Type
Chapter
Camerer, C. and Eric Johnson
. “The Process-Performance Paradox in Expert Judgment: How Can Experts Know So Much and Predict So Badly?” In
Toward a General Theory of Expertise: Prospects and Limits
, edited by
A. Ericsson and J. Smith
,
New York
:
Cambridge University Press
, 1991.
Read More about The Process-Performance Paradox in Expert Judgment: How Can Experts Know So Much and Predict So Badly?
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  • Courses
  • Case Studies
Type
Course
B8744: The Psychology and Economics of Consumer Finance
View Course on The Psychology and Economics of Consumer Finance
Type
Course
B7619: Behavioral Economics & Decision Making
View Course on Behavioral Economics & Decision Making
Type
Course
B8619: Behavioral Economics & Decision Making
View Course on Behavioral Economics & Decision Making
Type
Course
B9617: (PhD) Consumer Behavior II
View Course on (PhD) Consumer Behavior II
Type
Case Study
Johnson, Eric and Christopher Mayer
. The 2/28 Mortgage: When Business and Psychology Intersect in a New Consumer Product. 
New York, NY
:
CaseWorks
, 2011.
Read More about The 2/28 Mortgage: When Business and Psychology Intersect in a New Consumer Product
Type
Case Study
Zeldes, Stephen and Eric Johnson
. Keep the Change: Bank of America's Savings Program.  2010.
Read More about Keep the Change: Bank of America's Savings Program
  • Awards & Honors
  • In the Media
  • Ideas
  • Research In Brief
  • Press Releases
Type
In the Media

Among Social Scientists, a Vigorous Debate over Loss Aversion

Salon
Type
In the Media

Apple Bets on Users Opting in to Be Tracked, Rather Than Opting Out

Marketplace Radio
Type
In the Media

As The Stock Market Tumbles, Psychology Research Urges You To Avoid This Common Error

Forbes
Type
In the Media

Conversations: Eric J. Johnson, "The Elements of Choice: Why the Way We Decide Matters"

Kansas Public Radio
Type
In the Media

Making Choices Is Complicated. Here's What to Know to Make More Informed Decisions

Fast Company
Type
In the Media

What Happens When You're Vaccinated and Your Partner Isn't?

Marketplace Radio
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