Eric Johnson
- Norman Eig Professor of Business
- Marketing Division
- Director
- Center for the Decision Sciences
- Fellow
- Association for Psychological Science
- Areas of Expertise
- Climate, Consumer Behavior, Decision Making & Negotiations, Marketing
- Contact
- Office: 727 Kravis
- Phone: (212) 8545068
- E-mail: [email protected]
- Links
- Curriculum Vitae
Eric Johnson is a faculty member at the Columbia Business School at Columbia University where he is the inaugural holder of the Norman Eig Chair of Business, and Director of the Center for Decision Sciences. His research examines the interface between Behavioral Decision Research, Economics and the decisions made by consumers, managers, and their implications for public policy, markets and marketing. Among other topics, Johnson has explored how the way options are presented to decision-makers affect their choices in areas such as organ donation, the choice of environmentally friendly products, and investments. Prof. Johnson’s research and comments have appeared in The New York Times, The Wall Street Journal, Money, Discover, Business Week and The Financial Times, and on The CBS Evening News and National Public Radio. His research has been published in the Science, Psychological Review, Psychological Science, Nature Neuroscience, Harvard Business Review, the Journal of Economic Theory, and many other consumer, economic, marketing and psychology journals. He has co-authored two books: Decision Research: A Field Guide, published by Sage Publications and The Adaptive Decision-Maker published by Cambridge University Press, and is currently working on a book on choice architecture. After graduation from Rutgers University, he received his M.S. and PhD. in Psychology from Carnegie-Mellon University, and was a National Science Foundation postdoctoral fellow at Stanford.
He previously has taught at Carnegie Mellon, was a visiting professor at the Sloan School at MIT, was the inaugural holder of the David W. Hauck Chair in Marketing, and a Professor of Operations and Information Management and Psychology at the University of Pennsylvania. The National Science Foundation, The National Institutes of Health, The Alfred P. Sloan and Russell Sage Foundations, and the Office of Naval Research have supported his research. He was awarded the Distinguished Scientific Contribution Award from the Society for Consumer Psychology, and named a Fellow by the Association for Consumer Research, was awarded an honorary doctorate in Economics from the University of St. Gallen, and is a Fellow of the TIAA-CREF Institute Fellow and the Association for Psychological Science. According to the Institute for Scientific Information, he is one of the most highly cited scholars in Business and Economics. He has been an Associate Editor of the Journal of Consumer Psychology, and is a member of several editorial boards as well as the Senior Editor for Decision Sciences at Behavioral Science and Policy and an Editor at Frontiers in Decision Neuroscience.
- Education
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BA, Rutgers, 1976; MS, Carnegie Mellon, 1978; PhD, 1980
- Joined CBS
- 1999
All Activities
Association for Consumer Research Pre-Conference
Columbia Business School Professor Eric Johnson Selected as 2012 ACR Fellow
Consumer Mistakes in ObamaCare Exchanges May Cost Taxpayers $9B
Study: Consumers May Spend $9 Billion More Than Necessary on Obamacare
How Trump’s budget proposals could impact millions of women
New Research: How You Approach Decision Making Can Impact Your Ability to be Patient
Defaults Are Not the Same by Default
Suspicion of Banks Following Financial Crisis Kept Homeowners from Taking Full Advantage of Harp
Choice Architecture: How to Improve Decision-Making
New Research Finds Political Campaigns Raised Extra $43 Million in 2020 Using Deceptive Tactics
- Case ID
- 220306
CommonBond and Student Loan Refinancing
What is the best growth path for CommonBond which would allow it to expand without diluting its closely held mission or key competencies?
- Case ID
- 120315
Keep the Change: Bank of America's Savings Program
What is the net benefit of banks' "keep the change" programs for banks and for consumers--both from an economic and psychological perspective?
- Case ID
- 120301
Betterment
How can Betterment, a new online investment tool, provide additional value to its customers and continue to grow the company's worth?
- Case ID
- 110310
Selling CFLs at Wal-Mart
How might the largest US retailer reinvigorate consumer demand of compact florescent light bulbs?
- Case ID
- 110302
The 2-28 Mortgage: When Business and Psychology Intersect in a New Consumer Product
What does consumer psychology tell lenders about the risks of an infamous type of subprime mortgage?