Authors Mark Heitmann, Eric Johnson , and Andreas Herrmann Format Working Paper Publication Date November 1, 2010 Full Citation Heitmann, Mark, Eric Johnson , and Andreas Herrmann. Pricing Add-Ons as Totals: How Changing Price Display Can Influence Consumer Choice. November 01, 2010.
Full Citation Heitmann, Mark, Eric Johnson , and Andreas Herrmann. Pricing Add-Ons as Totals: How Changing Price Display Can Influence Consumer Choice. November 01, 2010.