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Andrey Simonov

Andrey Simonov
Gary Winnick and Martin Granoff Associate Professor of Business
Marketing Division
Areas of Expertise
AI and Business Analytics Marketing Media
Contact
Office: 793 Kravis
E-mail: [email protected]
Links
Personal Website
Curriculum Vitae

Andrey Simonov is an Associate Professor of Marketing at Columbia Business School. His research covers various topics related to the marketing and economics of media products, such as measuring advertising effectiveness, media persuasion, product design, and competition in media and digital product markets. Andrey’s papers have been published in top academic journals including Marketing Science, Journal of Marketing Research, Quantitative Marketing and Economics, and Journal of Political Economy, and have received multiple awards and grants. Before joining Columbia, Andrey got a Ph.D. from the University of Chicago Booth School of Business, M.Phil. in Marketing and M.Sc. in Econometrics and Mathematical Economics from Tilburg University (the Netherlands), and B.Sc. in Economics from Lomonosov Moscow State University (Russia). 

Education
Joined CBS
2017

All Activities

  • Research
  • Teaching
  • Awards and Honors
  • Press
  • Journal articles
  • Working papers
  • Articles
  • Books
  • Chapters
Type
Journal Article
Simonov, Andrey and Justin Rao
. “Firms' Reactions to Public Information on Business Practices: The Case of Search Advertising.”
Quantitative Marketing and Economics
vol.
17
, (January 01, 2019):
105
-
134
.
Read More about Firms' Reactions to Public Information on Business Practices: The Case of Search Advertising
Download PDF on Firms' Reactions to Public Information on Business Practices: The Case of Search Advertising
Type
Journal Article
Simonov, Andrey, Chris Nosko, and Justin Rao
. “Competition and Crowd-out for Brand Keywords in Sponsored Search.”
Marketing Science
vol.
37
, (January 01, 2018):
200
-
215
.
Read More about Competition and Crowd-out for Brand Keywords in Sponsored Search
Download PDF on Competition and Crowd-out for Brand Keywords in Sponsored Search
  • Courses
  • Case Studies
Type
Course
B3021: Marketing Management
View Course on Marketing Management
  • Awards & Honors
  • In the Media
  • Ideas
  • Research In Brief
  • Press Releases
Type
In the Media

New Research Explores How Conservative Media Misinformation May Have Intensified the Severity of the Pandemic

The Washington Post
Type
In the Media

Study: Fox News Viewership Linked to Higher Non-Compliance with Stay-at-Home Orders

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