Andrey Simonov
- Gary Winnick and Martin Granoff Associate Professor of Business
- Marketing Division
- Areas of Expertise
- AI and Business Analytics , Marketing, Media
- Contact
- Office: 793 Kravis
- E-mail: [email protected]
Andrey Simonov is an Associate Professor of Marketing at Columbia Business School. His research covers various topics related to the marketing and economics of media products, such as measuring advertising effectiveness, media persuasion, product design, and competition in media and digital product markets. Andrey’s papers have been published in top academic journals including Marketing Science, Journal of Marketing Research, Quantitative Marketing and Economics, and Journal of Political Economy, and have received multiple awards and grants. Before joining Columbia, Andrey got a Ph.D. from the University of Chicago Booth School of Business, M.Phil. in Marketing and M.Sc. in Econometrics and Mathematical Economics from Tilburg University (the Netherlands), and B.Sc. in Economics from Lomonosov Moscow State University (Russia).
- Education
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- Joined CBS
- 2017
All Activities
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Journal Article
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Journal Article
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Working Paper
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- Course
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- In the Media
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Research In Brief
Online Shopping: What Companies Can Conclude Based on How Consumers Search