Hit by ‘Streamflation’? Here’s Why Media Companies Are Hiking Prices
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Mentioned Faculty
Andrey Simonov
Gary Winnick and Martin Granoff Associate Professor of Business
Marketing Division
Andrey Simonov
Gary Winnick and Martin Granoff Associate Professor of Business
Marketing Division
Andrey Simonov is an Associate Professor of Marketing at Columbia Business School. His research covers various topics related to the marketing and economics of media products, such as measuring advertising effectiveness, media persuasion, product design, and competition in media and digital product markets. Andrey’s papers have been published in top academic journals including Marketing Science, Journal of Marketing Research, Quantitative Marketing and Economics, and Journal of Political Economy, and have received multiple awards and grants.
