Making Choices Is Complicated. Here's What to Know to Make More Informed Decisions
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Mentioned Faculty
Eric Johnson
Norman Eig Professor of Business
Marketing Division
Director
Center for the Decision Sciences
Fellow
Association for Psychological Science
Eric Johnson
Norman Eig Professor of Business
Marketing Division
Director
Center for the Decision Sciences
Fellow
Association for Psychological Science
Eric Johnson is a faculty member at the Columbia Business School at Columbia University where he is the inaugural holder of the Norman Eig Chair of Business, and Director of the Center for Decision Sciences. His research examines the interface between Behavioral Decision Research, Economics and the decisions made by consumers, managers, and their implications for public policy, markets and marketing.
