The Lure of Larger Assortments in Feeling-based Decisions

Authors: Aylin Aydinli, Yangjie Gu, and Michel Tuan Pham

Format: Working Paper

Publication Date: January 1, 2014

Full Citation

Aydinli, Aylin, Yangjie Gu, and Michel Tuan Pham

. The Lure of Larger Assortments in Feeling-based Decisions. January 01, 2014.