Press Releases

La Londe Conference Best Paper Award

Michel Pham and Shiri Melumad winners of La Londe Conference Best Paper Award.

Published

August 16, 2019

Publication

CBS Newsroom

News Type(s)

Marketing Awards

Topic(s)

Marketing

About the Researcher(s)

Michel Tuan Pham

Kravis Professor of Business: Marketing Division

Research Director: Center on Global Brand Leadership

Michel Tuan Pham

Kravis Professor of Business

Marketing Division

Research Director

Center on Global Brand Leadership

Professor Pham’s business expertise covers the areas of marketing strategy and management, branding, customer and consumer psychology, trademark psychology, marketing communication, and executive decision making. His most recent research focuses on the role of feelings, emotions and motivation in consumers’ and managers’ judgments and decisions.

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Marketing Professor Michel Pham and Shiri Melumad (Assistant Professor, Wharton; CBS PhD '17) were awarded the La Londe Conference Best Paper Award, for their paper titled "Why Are Smartphones So Addictive? The Adult Pacifier Hypothesis."

The La Londe Conference is organized by the Aix-Marseille Graduate School of Management - IAE / CERGAM research center, belonging to Aix-Marseille University.

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About the Researcher(s)

Michel Tuan Pham

Kravis Professor of Business: Marketing Division

Research Director: Center on Global Brand Leadership

Professor Pham’s business expertise covers the areas of marketing strategy and management, branding, customer and consumer psychology, trademark psychology, marketing communication, and executive decision making. His most recent research focuses on the role of feelings, emotions and motivation in consumers’ and managers’ judgments and decisions.

Full Profile

Michel Tuan Pham

About the Researcher(s)

Michel Tuan Pham

Michel Tuan Pham

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