Marketing Professor Michel Pham and Shiri Melumad (Assistant Professor, Wharton; CBS PhD '17) were awarded the La Londe Conference Best Paper Award, for their paper titled "Why Are Smartphones So Addictive? The Adult Pacifier Hypothesis."
The La Londe Conference is organized by the Aix-Marseille Graduate School of Management - IAE / CERGAM research center, belonging to Aix-Marseille University.
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