Authors Yigang Pan and Donald Lehmann Format Journal Article Publication Date June 1, 1993 Full Citation Pan, Yigang and Donald Lehmann . “The Influence of New Brand Entry on Subjective Brand Judgments.” (June 01, 1993).
Full Citation Pan, Yigang and Donald Lehmann . “The Influence of New Brand Entry on Subjective Brand Judgments.” (June 01, 1993).