Authors Yigang Pan and Donald Lehmann Format Journal Article Publication Date June 1, 1993 Full Citation Pan, Yigang and Donald Lehmann. “The Influence of New Brand Entry on Subjective Brand Judgments.” (June 01, 1993).
Full Citation Pan, Yigang and Donald Lehmann. “The Influence of New Brand Entry on Subjective Brand Judgments.” (June 01, 1993).