Authors Praveen Kopalle and Donald Lehmann Format Working Paper Publication Date January 11, 2010 Full Citation Kopalle, Praveen and Donald Lehmann . The Impact of Competition and the Cost of Overstating Quality on the Optimal Quality, Quality Claims, and Price of New Products. January 11, 2010.
Full Citation Kopalle, Praveen and Donald Lehmann . The Impact of Competition and the Cost of Overstating Quality on the Optimal Quality, Quality Claims, and Price of New Products. January 11, 2010.