Authors Donald Lehmann and Lyman E. Ostlund Format Journal Article Publication Date January 1, 1973 Journal Association for Consumer Research Full Citation Lehmann, Donald and Lyman E. Ostlund. “Consumer Perceptions of Product Warranties: An Exploratory Study.” Association for Consumer Research vol. 1, (January 01, 1973): 51-65.
Full Citation Lehmann, Donald and Lyman E. Ostlund. “Consumer Perceptions of Product Warranties: An Exploratory Study.” Association for Consumer Research vol. 1, (January 01, 1973): 51-65.