Authors John Farley and Donald Lehmann Format Book Publication Date January 1, 1986 Publisher Lexington Press Full Citation Farley, John and Donald Lehmann . Meta-analysis in Marketing: Generalization of Response Models. Lexington, Mass.: Lexington Press, 1986.
Full Citation Farley, John and Donald Lehmann . Meta-analysis in Marketing: Generalization of Response Models. Lexington, Mass.: Lexington Press, 1986.