Authors John U Farley, Donald Lehmann , and Michael J. Ryan Format Journal Article Publication Date March 1, 1982 Full Citation Farley, John U, Donald Lehmann , and Michael J. Ryan. “Patterns in Parameters of Buyer Behavior Models: Generalizing from Sparse Replication.” (March 01, 1982).
Full Citation Farley, John U, Donald Lehmann , and Michael J. Ryan. “Patterns in Parameters of Buyer Behavior Models: Generalizing from Sparse Replication.” (March 01, 1982).