Authors John U Farley and Donald Lehmann Format Journal Article Publication Date December 1, 1998 Full Citation Farley, John U and Donald Lehmann . “Customer Reactions to Variety: Too Much of A Good Thing?” (December 01, 1998).
Full Citation Farley, John U and Donald Lehmann . “Customer Reactions to Variety: Too Much of A Good Thing?” (December 01, 1998).