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Mentioned Faculty
Donald Lehmann
George E. Warren Professor Emeritus of Business
Marketing Division
Donald Lehmann
George E. Warren Professor Emeritus of Business
Marketing Division
Professor Lehmann has taught several different marketing courses. His research focuses on individual and group choice and decision making, the adoption of innovation and new product development, and the management and valuation of marketing assets (brands, customers). He is also interested in knowledge accumulation, empirical generalizations, and information use. Lehmann has published more than 200 articles and books, serves on the editorial boards of several academic journals, and is the founding editor of Marketing Letters.
