Authors Praveen Kopalle and Donald Lehmann Format Journal Article Publication Date September 12, 2015 Full Citation Kopalle, Praveen and Donald Lehmann . “The Truth Hurts: How Customers May Lose from Honest Advertising.” (September 12, 2015).
Full Citation Kopalle, Praveen and Donald Lehmann . “The Truth Hurts: How Customers May Lose from Honest Advertising.” (September 12, 2015).