Abstract
Jacob Goldenberg, Sangman Han, and Donald Lehmann discuss the critical role of "social hubs" in social systems (i.e., individuals with an exceptionally large number of social ties). They point to the importance of identifying such social hubs for accelerating the diffusion of products.
Full Citation
.
“Social Connectivity, Opinion Leadership, and Diffusion.”
In
The Connected Customer
,
edited by ,
New York
:
Taylor and Francis Group
,
2010.