Understanding Managers' Strategic Decision-Making Process

Authors: William Boulding, Marian Chapman Moore, Richard Staelin, Kim P. Corfman, Peter Reid Dickson, Gavan Fitzsimons, Sunil Gupta, Donald Lehmann , Deborah J. Mitchell, Joel E. Urbany, and Barton A. Weitz

Format: Journal Article

Publication Date: October 1, 1994

Full Citation

Boulding, William, Marian Chapman Moore, Richard Staelin, Kim P. Corfman, Peter Reid Dickson, Gavan Fitzsimons, Sunil Gupta, Donald Lehmann , Deborah J. Mitchell, Joel E. Urbany, and Barton A. Weitz

. “Understanding Managers' Strategic Decision-Making Process.” (October 01, 1994).