From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model
Authors
Leonard, J Lee, Jeffrey Inman, Jennifer J. Argo, Tim Böttger, Utpal Dholakia, Timothy Gilbride, Koert Van Ittersum, Barbara Kahn, Ajay Kalra,
Donald Lehmann
, Leigh M. McAlister, Venkatest Shankar, and Claire I. Tsai
Format
Journal Article
Publication Date
Full Citation
Lee, Leonard, J, Jeffrey Inman, Jennifer J. Argo, Tim Böttger, Utpal Dholakia, Timothy Gilbride, Koert Van Ittersum, Barbara Kahn, Ajay Kalra,
Donald Lehmann
, Leigh M. McAlister, Venkatest Shankar, and Claire I. Tsai
.
“From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model.”
(January 03, 2018).