Authors S. Sozuer, G.S. Carpenter, P.K. Kopalle, L.M. McAlister, and Donald Lehmann Format Journal Article Publication Date July 4, 2020 Full Citation Sozuer, S., G.S. Carpenter, P.K. Kopalle, L.M. McAlister, and Donald Lehmann . “The Past, Present, and Future of Marketing Strategy.” (July 04, 2020).
Full Citation Sozuer, S., G.S. Carpenter, P.K. Kopalle, L.M. McAlister, and Donald Lehmann . “The Past, Present, and Future of Marketing Strategy.” (July 04, 2020).