Authors Donald Lehmann and Shuba Srinivasan Format Working Paper Publication Date September 7, 2010 Full Citation Lehmann, Donald and Shuba Srinivasan. Brand Equity and the Accessory Premium: The Case of the Automobile Industry. September 07, 2010.
Full Citation Lehmann, Donald and Shuba Srinivasan. Brand Equity and the Accessory Premium: The Case of the Automobile Industry. September 07, 2010.