Authors Jacob Goldenberg, , Donald Lehmann , Daniella Shidlovski, and Michal Master Barak Format Working Paper Full Citation Goldenberg, , Jacob, Donald Lehmann , Daniella Shidlovski, and Michal Master Barak. The Role of Expert versus Social Opinion Leaders in New Product Adoption. June 26, 2024.
Full Citation Goldenberg, , Jacob, Donald Lehmann , Daniella Shidlovski, and Michal Master Barak. The Role of Expert versus Social Opinion Leaders in New Product Adoption. June 26, 2024.