A Practitioner's Guide by Means of Example to Multidimensional Scaling and Cluster Analysis

Authors: Donald Lehmann and Donald G. Morrison

Format: Journal Article

Publication Date: August 1, 1973

Journal: Journal of Marketing Research

Full Citation

Lehmann, Donald and Donald G. Morrison

. “A Practitioner's Guide by Means of Example to Multidimensional Scaling and Cluster Analysis.”

Journal of Marketing Research

vol.

10

, no.

3

(August 01, 1973):

353

-

354

.