Authors Donald Lehmann and Sunil Gupta Format Journal Article Publication Date January 1, 2006 Journal Journal of Relationship Marketing Full Citation Lehmann, Donald and Sunil Gupta. “The Impact of CLV on Firm Valuation.” Journal of Relationship Marketing vol. 5, (January 01, 2006): 87-110.
Full Citation Lehmann, Donald and Sunil Gupta. “The Impact of CLV on Firm Valuation.” Journal of Relationship Marketing vol. 5, (January 01, 2006): 87-110.