Authors Sunil Gupta and Donald Lehmann Format Journal Article Publication Date November 13, 2009 Journal Journal of Interactive Marketing Full Citation Gupta, Sunil and Donald Lehmann . “Customers as Assets.” Journal of Interactive Marketing vol. 17, (November 13, 2009): 1-16.
Full Citation Gupta, Sunil and Donald Lehmann . “Customers as Assets.” Journal of Interactive Marketing vol. 17, (November 13, 2009): 1-16.