Kamel Jedidi
- Jerome A. Chazen Professor of Global Business
- Marketing Division
- Areas of Expertise
- Artificial Intelligence (AI), Consumer Behavior, Marketing
- Contact
- Office: 983 Kravis
- Phone: (212) 8543479
- E-mail: [email protected]
- Links
- Curriculum Vitae
Kamel Jedidi is the Jerome A. Chazen Professor of Global Business at Columbia Business School, New York. He holds a bachelor’s degree in Economics from University of Tunis and Master and Ph.D. degrees in Marketing and Statistics from the Wharton School, University of Pennsylvania. Dr. Jedidi has extensively published in leading marketing and statistical journals. His research interests include pricing, product positioning, and market segmentation. He was awarded the 1998 IJRM Best Article Award and the Marketing Science Institute 2000 Best Paper Award. He was also finalist for 2009 Paul Green Award for the Journal of Marketing Research and for the 2009 Long-term Impact Paper Award for Marketing/Management Science. Dr. Jedidi is senior Editor for the Consumer Needs and Solutions Journal and serves on the editorial board for the Journal of Business-to-Business Marketing. Dr. Jedidi has conducted seminars at several business conferences and universities and also spoken at and consulted with several multinational companies. He is a Founding Trustee of the Marketing Accountability Standards Board (MASB), a member of the Faculty Steering Committee, Columbia Global Centers (Amman), a Senior Editor for Rutgers Business Review, and a member of the Academic Council of ENPC’s School of International Management.
- Education
-
BS, Faculte des Sciences Economiques de Tunis, 1982; MA (Statistics), Wharton, 1986; PhD (Marketing), 1988
- Joined CBS
- 1987
All Activities
Fast and Ethical: Breaking the Speed Limit on Responsible Content Recommendations
- Case ID
- 250503
ALPAL: Developing a B2B Go-to-Market Sales Strategy
How can a novel bulk packaging company leverage insights from past failure and market research to develop a new go-to-market B2B sales strategy?
- Case ID
- 250502
Freshpet: Positioning a Brand with Competing Psychological and Anthropological Lenses
How could a pet food brand reposition itself based on psychology and anthropology?
- Case ID
- 240502
Using Market Research to Assess Willingness to Pay for Pricing Decisions
What factors should be considered in determining appropriate pricing for a new product and how can they be measured?
- Case ID
- 230501
Layla's Delicacies: Scaling Up a Small Business with Insights from Marketing Research
How can a small specialty foods company overcome stalled growth using market insights to build a sustainable, scalable enterprise?
- Case ID
- 200501
All Nutrition: Market Research to Drive Customer Segmentation
What qualitative and quantitative research will be most valuable as Chilean nutritional supplement company All Nutrition/Nutraline seeks to deepen its understanding of its customer base in order to form market segments?
- Case ID
- 170502
The Abraaj Group Investment in Moulin d'Or
How should a Tunisian baked goods company be valued by a private equity team in the aftermath of the Arab Spring?
- Case ID
- 150508
AfricInvest's Stake in Nouvelair (A and B)
Can Tunisian PE firm AfricInvest circumvent the malevolent actions of a corrupt ruling family?
- Case ID
- 120502
Cheyef Halak: Driving Social Change in Lebanon
How can a television station and advertising agency in Lebanon team up to impact social change in their country?
- Case ID
- 100508
Montclair Video
As a local video store struggles with competition from Netflix and video-on-demand, how can a conjoint analysis help the owners to determine which plan will ensure the store remains competitive?
- Case ID
- 90502
Suvidha: Launching the Beam Card
How should a company introduce an innovative financial service in India?
- Case ID
- 90501
Measuring Willingness to Pay for Pricing Decisions
How can managers use WTP analysis when making strategic decisions about pricing?