A Hierarchical Bayesian Approach for Modeling Heterogeneity in Structural Equation Models

Abstract

A hierarchical Bayesian framwork is developed for modeling general forms of heterogeneity in partially recursive structural equation models.

Authors: Asim Ansari , Kamel Jedidi , and Sharan Jagpal

Format: Journal Article

Publication Date: January 1, 2000

Journal: Marketing Science

Full Citation

Ansari, Asim, Kamel Jedidi , and Sharan Jagpal

. “A Hierarchical Bayesian Approach for Modeling Heterogeneity in Structural Equation Models.”

Marketing Science

vol.

19

, (January 01, 2000):

328

-

47

.